Marketing
The most versatile in the business world is the market. For this reason, companies need increasingly concentrated professionals in the consumer and everything they have to do to capture their attention, satisfy a need or even generate a new one.
Our proposal focuses on training trained professionals to understand and manage all the variables that make the marketing process of an organization interpreting the needs of consumers and the market.
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FIELD OF WORK
- Marketing and advertising agencies.
- Marketing consulting companies.
- Companies that provide specialized services
- Market research companies.
- Companies with research area and market analysis.
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GRADUATE'S SKILLS
- Organize and support the relationship of market studies.
- Implement marketing activities, evaluate results and suggest adjustments.
- Generate marketing plans based on strategic decisions.
- Differentiate strategic and tactical actions for products and services.
- Plan campaigns according to specific objectives.
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JOB OUTLOOK
60% of our students in the 6th cycle who study Marketing, already work.
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DEGREES
Certificate ISIL
Marketing graduate
Certificate MINEDU
Professional Marketing Technician
Bachelor’s Degree MINEDU
Technical Bachelor in Marketing
Plan Curricular
You will be a professional focused on the consumer, who will be able to capture their attention, identifying and satisfying their needs or even generating a new one.
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19%TOOLS FOR BUSINESS MANAGEMENT
8 COURSES – 25 CREDITS
- Applied Mathematics.
- Written communication.
- Financial Accounting Information for Businesses.
- Analysis of Costs and Budgets.
- Business Administration and Social Responsibility.
- Legislation Applied to Business.
- Creative Writing.
- Financial Analysis for Decision Making.
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18%BUSINESS AND MARKETING STRATEGY 3.0
6 COURSES – 22 CREDITS
- Fundamentals of Marketing.
- Branding and Product Management.
- Strategic marketing.
- Pricing Strategies.
- Relationship Marketing and CRM.
- Marketing Intelligence.
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14%MARKET ANALYSIS AND INTELLIGENCE
5 COURSES – 17 CREDITS
- Analysis of the Business Environment.
- Quantitative investigation.
- Consumer Behavior and Commercial Sociology.
- Psychology and Qualitative Research.
- Analysis of data.
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14%PERSONALIZED COMPETENCES
5 COURSES – 18 CREDITS
You can choose 5 courses from any of ISIL’s careers.
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12%DIGITAL MARKETING AND 360 ° COMMUNICATION
5 COURSES – 15 CREDITS
- Effective Digital Communication.
- Integrated Communications for Marketing.
- Digital Media and Social Media Strategy.
- E-Commerce and Mobile Marketing.
- Integrated Media Plan.
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9%STRATEGY AND COMMERCIAL MANAGEMENT
3 COURSES – 11 CREDITS
- Commercial Distribution Strategies.
- Retail Management.
- Commercial Management and Trade Marketing.
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9%SOFT SKILLS
4 COURSES – 12 CREDITS
- Professional ethics.
- Intrapersonal competences.
- Creativity and Innovation Management.
- People Management.
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5%LANGUAGES
3 COURSES – 6 CREDITS
Through the Rosetta Stone® digital platform.
Certifications
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Market Research
You will analyze information regarding market supply and demand, identify trends through the use of primary and secondary sources and innovative research techniques, in order to meet customer needs in a creative manner.
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Strategy and Business Intelligence
You will create proposals in the Marketing plan to contribute with the results of the business. You will learn to analyze and use data, using information management techniques, to design marketing strategies that will serve to enhance the conversion of prospects. You will be able to segment the data of prospects and consumers to optimally meet their needs.
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Management of Marketing Strategies
You will design, execute and evaluate a commercial Marketing plan. You will design multichannel and omnichannel strategies based on the understanding of the customer journey and in accordance with the marketing objectives of the organization. You will be able to develop tactical and strategic actions using different platforms aligned with the objectives of the company.
CONTINUITY AGREEMENTS
Our graduates have the possibility to continue their career and obtain a university degree in prestigious institutions of Peru and the world.
USA
ARGENTINA
PERÚ
PERÚ
COLOMBIA
ACCREDITATIONS
ACBSP (USA)
International accreditation for business careers that recognizes the professional training of ISIL. Only accredited Institute in Latin America.
SINEACE (PERÚ)
National accreditation obtained after successfully completing the more than 34 quality standards required by the institution, thus certifying ISIL's commitment to educational excellence.
Through advisory panels developed with experts we managed to gather the opinion of several professionals of distinguished background in different sectors to learn the skills, knowledge and attitudes that they identify as the most relevant and necessary in each of our careers.
Romina Paredes Tello
Regional Marketing Manager
Cisco Systems
Marcela Garcés
Commercial and Marketing Manager
Bodytech
Diego Caro León Velarde
Marketing and Customer Manager
AFP Integra / Sura Perú
Mauricio Andujar
CEO
Liquid
Adrian Albujar
Digital Manager
Huawei
You will have courses aimed at getting to know the consumer, buyer and the operation of the points of sale. Workshops to promote interpersonal skills and teamwork. As well as CRM and Relational Marketing courses to develop customer loyalty strategies.
Blackboard
We use the main online education platform in the world.
Rosetta Stone
Learn one of the 23 Languages we offer through the most recognized Language teaching platform at no additional cost.
Michael Page
Development of Personal Skills: Personal Skills Courses developed exclusively for the career and approved by the International Consultant Michael Page.