Have a complete view of the finances of your company or business without having experience or being involved in financial areas.
Through concepts and tools aimed at analyzing markets and consumers, you can identify and understand the market needs in order to create and manage a marketing plan.
- Executives from marketing and business areas looking for a practical approach for marketing planning in their companies.
- Professionals from different areas who wish to incorporate marketing tools in their management.
- Must have 2 years of work experience and indicate it in the registration form.
- Send by mail the scanned payment voucher or proof of transfer.
- Send via mail a passport-size photo with a white background in JPG format.
- Costs and Finance
- Product y Branding Strategies
- Price Strategy, Development and Management of Distribution Channels
- Communication Strategy.
- Marketing, Company and Markets
- Market Research
- Consumer Behavior – Insights.
INTEGRATION AND PLANNING AREA
- Marketing Plan
NEW TRENDS AREA
- Digital Marketing Strategies.
COMPLEMENTARY SKILLS WORKSHOPS
The Program also includes a cicle of optional workshops * of
- Time Management
- Effective Communication
(*) The Complementary Compentences Workshops are conducted on 2 (two) Saturdays, which are scheduled around the middle of the program.
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