Take advantage of digital media, based on knowledge on new comsumer behavior and the appropriate strategies to integrate the new digital tools.
You will train in a practical way to integrate and take advantage of digital media taking into account the behavior of the new consumer in both the online and offline world.
On this basis, you will learn to optimize investment and maximize results, always focused on the strategic objectives of the company.
- Professionals and executives in marketing, advertising, sales and / or commercial management who seek to expand their knowledge in digital tools.
- Business owners that seek to develop digital strategies to generate new growth paths in their businesses.
- People who seek to develop their skills in handling the new tools of digital marketing.
- Must have 2 years of work experience and indicate it in the registration form.
- Send by mail the scanned payment voucher or proof of transfer.
- Send via mail a passport-size photo with a white background in JPG format.
- Marketing Fundamentals
NEW TRENDS AREA
- Mobile Marketing
INTEGRATION AND PLANNING AREA
- Marketing Planning and Digital Strategies
- The new Consumer and Digital Marketing
- Social Network Management and Crisis Management
- Exhibition, positioning and media planning
- Analysis of Results – Digital Analytics
- Legal Aspects of Digital Marketing
- This program will have the participation of a specialist who will give a lecture or workshop in which a special topic of trend and relevance in Digital Marketing will be emphasized.
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