Digital Media Plan
Master the new digital channels and select the most appropriate means to reach your target audience in a new media scenario, understanding the behavior of the new consumer.
In today’s world, brands face the challenge of choosing the most appropriate channels to reach their target audience in a new media scenario, which, based on the behavior of a new 2.0 consumer, makes it essential to master the new digital channels.
This new dynamic implies both the marketing professional and the media planner to have the knowledge and tools to maximize results from making sound investment decisions given limited resources.
You will recognize the opportunities that different brands or services can find in digital media, in addition to understanding the digital ecosystem and take advantage of it to place your brand at the ideal moment in which the consumer is found.
In addition, you will know the different objectives that can be achieved with digital media and the strategies to apply to optimize your investment.
Why take a specialization course in ISIL Executive Education?
That allow the participant to increase their competitiveness according to their particular needs.
What allows the participant to manage their time better.
Because the frequency allows to raise the level of demand and make them very applicable.
That allow the participant to take more than one course.
And applied to ensure that the participant acquires the necessary skills in the subject.
The content is developed in 8 sessions of 3 hours to ensure depth and mastery of the subject.