Digital Media Plan

Master the new digital channels and select the most appropriate means to reach your target audience in a new media scenario, understanding the behavior of the new consumer.

Digital Media Plan

Master the new digital channels and select the most appropriate means to reach your target audience in a new media scenario, understanding the behavior of the new consumer.

  • Focus

    In today’s world, brands face the challenge of choosing the most appropriate channels to reach their target audience in a new media scenario, which, based on the behavior of a new 2.0 consumer, makes it essential to master the new digital channels.

    This new dynamic implies both the marketing professional and the media planner to have the knowledge and tools to maximize results from making sound investment decisions given limited resources.

  • Objectives

    You will recognize the opportunities that different brands or services can find in digital media, in addition to understanding the digital ecosystem and take advantage of it to place your brand at the ideal moment in which the consumer is found.

    In addition, you will know the different objectives that can be achieved with digital media and the strategies to apply to optimize your investment.

Isela Sifuentes

Professional with a degree in Communication Sciences and a Masters in Journalism. She is currently Head of Digital Marketing at Visanet Peru. She is a Instructorin the ISIL Executive Education unit with extensive experience in digital media planning.

Why take a specialization course in ISIL Executive Education?

    SUBJECTS

    That allow the participant to increase their competitiveness according to their particular needs.

    ONCE A WEEK

    What allows the participant to manage their time better.

    INTENSIVE COURSES

    Because the frequency allows to raise the level of demand and make them very applicable.

    ADEQUATE SCHEDULES

    That allow the participant to take more than one course.

    PRACTICAL APPROACH

    And applied to ensure that the participant acquires the necessary skills in the subject.

    TRUE SPECIALIZATION

    The content is developed in 8 sessions of 3 hours to ensure depth and mastery of the subject.

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