Marketing and Fashion Management

Learn to manage big fashion brands for companies in the retail sector and to develop your own entrepreneurship with a global business vision.

In recent years, the emergence of new companies linked to the textile industry, the increase in e-commerce networks, as well as the growing influence of fashion in society and in the economy, has generated the need for professionals specialized in fashion product and project management.

That is why our proposal focuses on experts in the development and marketing of fashion collections through mastery of global trends research techniques, management of digital and integrated marketing and sales strategies.

  • FIELD OF WORK
    • Clothing, footwear, accessories and beauty retail companies
    • E-commerce companies
    • Fashion Consulting Companies
    • Fashion digital communication consultants
    • Textile companies
    • Fashion event producers
    • Fashion publishing companies
    • Textile exporters
    • Specialized media in fashion
  • GRADUATE'S SKILLS
    • Build fashion collections using coolhunting and research tools, taking into account global trends.
    • Create, develop, implement and manage a fashion brand project.
    • Plan and implement commercial strategies in traditional sales channels based on the analysis of numerical indicators and the environment.
    • Position a brand through the creation of content of interest in digital media.
    • Plan an e-commerce strategy using digital tools and techniques taking into account omnichannel.
  • DEGREES

    Certificate ISIL

    Graduate of Marketing and Fashion Management

    Certificate MINEDU

    Technical Professional in Marketing and Fashion Management

    Bachelor’s Degree MINEDU

    Technical Bachelor in Marketing and Fashion Management

     

     

Plan Curricular

You will be a professional capable of managing fashion projects for the best companies in the retail sector, combining knowledge of fashion design and commercial management.

  • 26%FASHION

    10 COURSES – 32 CREDITS

    • Fashion’s history.
    • Trend and Coolhunting
    • Fundamentals of Design and Patterns
    • Textile Fibers and Materials
    • Collection Development and Planning
    • Visual merchandising
    • Costs and Budgets of Textile Production
    • Fashion Branding
    • Fashion styling
    • Sustainable Fashion
  • 18%COMMERCIAL AND RETAIL MANAGEMENT

    7 COURSES – 22 CREDITS

    • Applied Mathematics
    • Retail Management
    • Supply Chain Management
    • International Trade for Fashion
    • Introduction to Commercial Management
    • Negotiation and Persuasion
    • Purchasing Management for Retail
  • 15%MARKETING AND DIGITAL PLATFORMS

    6 COURSES – 20 CREDITS

    • Fundamentals of Marketing
    • Market Research
    • Consumer Behavior and Commercial Sociology
    • Pricing Strategies
    • E-Commerce and Mobile Marketing
    • Digital Marketing for Fashion
  • 13%PERSONALIZED COMPETENCES

    5 COURSES – 18 CREDITS

    You can choose 5 courses from any of ISIL’s careers.

  • 10%FASHION COMMUNICATION

    4 COURSES – 15 CREDITS

    • Written communication
    • Effective Digital Communication
    • Digital design
    • Direction and Management of Fashion Business
  • 10%SOFT SKILLS

    4 COURSES – 12 CREDITS

    • Professional ethics
    • Intrapersonal competences
    • Creativity and Innovation Management
    • People Management
  • 8%LANGUAGES

    3 COURSES – 6 CREDITS

    Through the Rosetta Stone® digital platform.

Certifications

  • Fashion research and trends

    Identify new fashion trends by using research and coolhunting tools to raise fashion collections that meet consumer expectations and needs.

  • Strategic Retail Management

    Manage retail commercial strategies that include the acquisition and distribution of the product, as well as the operation at the point of sale, using visual merchandising, logistics and equipment management tools.

  • Digital marketing for fashion

    Create comprehensive digital fashion marketing campaigns and develop marketing plans for fashion products or services through e-commerce platforms.

CONTINUITY AGREEMENTS

Our graduates have the possibility to continue their career and obtain a university degree in prestigious institutions of Peru and the world.

ITALY, SPAIN, BRASIL

up

ARGENTINA

Through advisory panels developed with experts we managed to gather the opinion of several professionals of distinguished background in different sectors to learn the skills, knowledge and attitudes that they identify as the most relevant and necessary in each of our careers.

Andrea Contreras

Marketing Manager

Crepier

María Grazia Cáceda

Engagement Digital Coordinator

Unique

Vivian Vilcarromero

Senior Buyer

Topitop

Isabel Uribe

Jewelry Designer and Consultant

IED Istituto Europeo di Design

You will experience learning through projects: you will develop fashion collections using different types of clothing, accessories and footwear; creating looks and complete collections of fashion.

In ISIL we have modern infrastructure and equipment so that from the first day you can live your career with renowned professionals.

Blackboard
We use the main online education platform in the world.

Rosetta Stone
Learn one of the 23 Languages we offer through the most recognized Language teaching platform at no additional cost.

Michael Page
Development of Personal Skills: Personal Skills Courses developed exclusively for the career and approved by the International Consultant Michael Page.

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