Service Design

The world is changing rapidly, which until a few years ago was of great importance: The focus of products and designs focused on the customer, has evolved to a focus on services and designs thought of people or the ecosystem of subjects involved.

Service Design

The world is changing rapidly, which until a few years ago was of great importance: The focus of products and designs focused on the customer, has evolved to a focus on services and designs thought of people or the ecosystem of subjects involved. This implies considering the needs, not only of the clients, but also of the collaborators, the investors and the community, from its conception and redesign of the service.

  • Focus

    Service design is a discipline that focuses on articulating and choreographing processes, technologies and interactions within complex systems in order to co-create value for relevant subjects. At the core of this discipline is the facilitation of interdisciplinary teams, the framing and re-framing of strategic design challenges, the co-creation and maintenance of a clear vision between the specific touch-points of a service and the holistic system to which they belong

    In this manner, the service design complements the focus on the product that exists from the UX (User Experience), and the focus on the customer experience that exists from the CX (Customer Experience) scope, by contributing to the design and / or improvement of an articulated service ecosystem as a starting point.

    From a bank agency, a supermarket shelf, the self-service of a restaurant or the construction of a building, service design has begun to generate new jobs in Peru as Service Designer, Experience Designer or Employee Experience Designer.

  • Objectives

    This course will allow you to know the bases of the discipline and the potential that it has to contribute to the design of desirable, profitable and feasible services, through the following 4 key objectives:

    • Knowledge of key concepts about the nature and dynamics of a service.
    • Development of critical and creative thinking when assessing the performance of a service and the discipline of service design.
    • Exercising the necessary of way of thinking (mindsets) for the design, development and implementation of a service.
    • Basic notion of the process, methods and tools necessary for the design and implementation of a service.

RENZO VALLEJO

Presently working as a service designer at Designit (Lima), a global strategic design consultancy and co-founder of Service Design Lima, an ecosystem of learning around the design of services. He holds a BA in Communication from the Peruvian University of Applied Sciences (Peru) and a Master of Arts in Digital Experience Design from the digital innovation school Hyper Island (England).

He has more than 8 years of experience exploring how to design meaningful relationships between people, products and services. He has participated in projects for areas as varied as banking, education, insurance, automotive, health, consumer goods, construction, hospitality, retail, and media.

Why take a specialization course in ISIL Executive Education?

    SUBJECTS

    That allow the participant to increase their competitiveness according to their particular needs.

    ONCE A WEEK

    What allows the participant to manage their time better.

    INTENSIVE COURSES

    Because the frequency allows to raise the level of demand and make them very applicable.

    ADEQUATE SCHEDULES

    That allow the participant to take more than one course.

    PRACTICAL APPROACH

    And applied to ensure that the participant acquires the necessary skills in the subject.

    TRUE SPECIALIZATION

    The content is developed in 8 sessions of 3 hours to ensure depth and mastery of the subject.

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