Advertising and Digital Media

Learn to develop advertising campaigns in media off and online with a strategic and creative approach.

Advertising has evolved over time and has adapted to the development of new communication platforms, such as web pages and mobile devices that have become very effective means of developing advertising strategies. In this context, ISIL has developed a professional advertising career specializing in digital media, where you will be trained as a professional expert in online and interactive communication.

  • FIELD OF WORK
    • Advertising agencies and media centers.
    • Mass Communications Media.
    • Direct marketing companies, promotion and public image.
    • Image and communication consultants.
    • Marketing and advertising departments for companies and public and private organizations.
  • GRADUATE'S SKILLS
    • Develop comprehensive advertising campaigns for both off and online media.
    • Generate dissuasive messages according to specific needs and audiences.
    • Strategic thinking for the interpretation of the market and the media.
    • Creative planning with generation of concepts, discourses and elements.
    • Comprehensive knowledge of the digital market and its advertising benefits for audiences.
  • JOB OUTLOOK

    65% of our 3rd cycle students studying Advertising and Digital Media are already working.

  • DEGREES

    ISIL

    Graduate of Advertising and Digital Media.

    Certificate MINEDU

    Technical Professional in Advertising and Digital Media.

    Bachelor’s Degree MINEDU

    Technical Bachelor in Advertising and Digital Media.

Plan Curricular

A specialized career in digital media, where you can train as a professional in online communication and interactivity.

  • 25%RECURSOS Y TÉCNICAS

    8 CURSOS – 31 CRÉDITOS

    • Comunicación Escrita.
    • Redacción Creativa.
    • Diseño Digital.
    • Fotografía.
    • Construcción de Guión.
    • Fotografia Publicitaria.
    • Branding Sound.
    • Producción y Realización Audiovisual Publicitaria.
  • 19%CREATIVIDAD Y PROYECTOS

    6 CURSOS – 24 CRÉDITOS

    • Creatividad Aplicada.
    • Proyecto de Branding.
    • Creatividad Gráfica Publicitaria.
    • Proyecto de Diseño Publicitario.
    • Creatividad Digital.
    • Proyecto de Campaña Integral.
  • 14%COMPETENCIAS PERSONALIZADAS

    5 CURSOS – 18 CRÉDITOS

    Podrás elegir alrededor de 5 cursos de cualquiera de las carreras de ISIL

  • 13%ESTRATEGIAS Y MEDIOS

    6 CURSOS – 16 CRÉDITOS

    • Investigacion Creativa y Exploración de Insights.
    • Tendencias y Coolhunting.
    • Account Planning.
    • Plan de Medios Integrados.
    • Estrategia de Medios BTL.
    • Estrategia de Medios Digitales y Social Media.
  • 9%COMPETENCIAS BLANDAS

    4 CURSOS – 12 CRÉDITOS

    • Ética Profesional.
    • Competencias Intrapersonales.
    • Desarrollo de Resiliencia.
    • Dirección de Personas.
  • 9%FUNDAMENTOS

    4 CURSOS – 11 CRÉDITOS

    • Fundamentos de Marketing.
    • Fundamentos y Casuística Publicitaria.
    • Historia de la Imagen Contemporánea.
    • Semiótica.
  • 6%GESTIÓN

    3 CURSOS – 8 CRÉDITOS

    • Gerencia de Agencias.
    • Legislación Publicitaria.
    • Portafolio y Branding Personal.
  • 5%IDIOMAS

    3 CURSOS – 6 CRÉDITOS
    Mediante plataforma digital Rosetta Stone ®

CERTIFICACIONES

  • Certification in Management and Creative Management

    Create research and planning strategies for the development of new products and / or services. Employ insight exploration techniques and creative problem solving. Learn to use the written language correctly to create advertising messages. Graphically presents the visual proposals for project presentations. Design the plan to launch new products and / or services.

  • Direction and Graphic Management

    You will direct and plan the creation and development of graphic advertising images. You will learn photographic and digital language in a creative and technical way in order to develop graphic advertising communication pieces. You will build scripts and storyboards for television and radio ads. You will strategically plan the development of an advertising campaign, as well as the Investing media ATL and BTL.

  • Advertising Direction and Digital Media

    Directs advertising communication projects in traditional and digital media. Manages and leads the organization of the work flow in an advertising agency. Conceive, plan and execute the production and post production of television advertisements. Strategically manage the budget of the digital media investment and communication through social networks.

CONTINUITY AGREEMENTS

Muy lejos, más allá de las montañas de palabras, alejados de los países de las vocales y las consonantes, viven los textos simulados.

logo-usil

PERÚ

mayor

CHILE

Through advisory panels developed with experts we managed to gather the opinion of several professionals of distinguished background in different sectors to know the skills, knowledge and attitudes that they identify as the most relevant and necessary in each of our careers.

Ricardo Ortiz
Executive vice-president
FCB Mayo

Eduardo MezaEduardo Meza
Associate Creative Director
JWT

Andrea Gomero
Brand Manager
Circus Grey

Jorge Borrero
Creative Digital Director
Youpanqui BBDO

Miguel Bulnes
Director of Planning and Innovation
LatinBrands

The Advertising and Digital Media career has dedicated educational spaces, such as radio booths, newsrooms and HD television set, in order for you to have an experiential learning.

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