More and more millennials are seeking to raise their emotional value by working in companies with a purpose; and the communication of this must be managed strategically in order to generate value in terms of attracting talent.
This course will also provide you with the tools to implement an “Employee Advocacy” program and the measurement of the effectiveness of employer brand consolidation initiatives.
The course describes the process of implementing an employability brand project for a company from the conception of brand values to the communication and management of project indicators.
After taking this course you will be able to transfer concepts of employability brand theory and research to real work situations. In addition, you will have tools for gathering information and diagnosing internal and external branding. You will also be able to design an employability brand program with the support of digital platforms available in the market.
Why take a specialization course in ISIL Executive Education?
That allow the participant to increase their competitiveness according to their particular needs.
What allows the participant to manage their time better.
Because the frequency allows to raise the level of demand and make them very applicable.
That allow the participant to take more than one course.
And applied to ensure that the participant acquires the necessary skills in the subject.
The content is developed in 8 sessions of 3 hours to ensure depth and mastery of the subject.