Integrated Marketing Plan

Elaborate, implement and control the marketing plan of your company in an integrated manner, achieving successful management as a marketing executive within your company.

Integrated Marketing Plan

Elaborate, implement and control the marketing plan of your company in an integrated manner, achieving successful management as a marketing executive within your company.

  • Focus

    The Marketing Plan plays a central role in the development of adequate  planning, aligned to the strategy, mission and vision of the organization and that helps to achieve results that would allow to achieve the objectives set by the business for a specific period. This process of developing the Marketing Plan requires  thorough knowledge of the market in which the company operates.

    The concepts for the elaboration, implementation and control of an integrating marketing plan are fundamental for the successful management of the marketing executive within the company.

  • Objectives

    You will be able to properly develop a marketing plan  obtaining the necessary knowledge for your approach, starting from situational analysis, determination of strategies, knowledge of the marketing mix (product, price, promotion and distribution), and concluding in the programming of execution and control. Based on a methodology that you can be applied and adapted in the development of a marketing plan for any type of product or service and in any productive sector.

Why take a specialization course in ISIL Executive Education?

    SUBJECTS

    That allow the participant to increase their competitiveness according to their particular needs.

    ONCE A WEEK

    What allows the participant to manage their time better.

    INTENSIVE COURSES

    Because the frequency allows to raise the level of demand and make them very applicable.

    ADEQUATE SCHEDULES

    That allow the participant to take more than one course.

    PRACTICAL APPROACH

    And applied to ensure that the participant acquires the necessary skills in the subject.

    TRUE SPECIALIZATION

    The content is developed in 8 sessions of 3 hours to ensure depth and mastery of the subject.

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