Integrated Marketing Plan
Elaborate, implement and control the marketing plan of your company in an integrated manner, achieving successful management as a marketing executive within your company.
The Marketing Plan plays a central role in the development of adequate planning, aligned to the strategy, mission and vision of the organization and that helps to achieve results that would allow to achieve the objectives set by the business for a specific period. This process of developing the Marketing Plan requires thorough knowledge of the market in which the company operates.
The concepts for the elaboration, implementation and control of an integrating marketing plan are fundamental for the successful management of the marketing executive within the company.
You will be able to properly develop a marketing plan obtaining the necessary knowledge for your approach, starting from situational analysis, determination of strategies, knowledge of the marketing mix (product, price, promotion and distribution), and concluding in the programming of execution and control. Based on a methodology that you can be applied and adapted in the development of a marketing plan for any type of product or service and in any productive sector.
José Miguel Marchena
Professional in Marketing and Business Administration with extensive experience in the development of innovative business strategies and marketing.
He has a degree in Business Administration from the Peruvian University of Applied Sciences. Master in Digital Marketing Management by Esden Business School (Spain). He has completed programs of Senior Management at INCAE Business School in the PAD of the U. de Piura. Recently, the Innovation Management Program of the IESE Business School (Spain) culminated.
He has been Corporate Marketing Manager at SURA Peru and Executive Education Manager at ISIL. He is currently the Manager of Innovation and Development at ISIL.
Why take a specialization course in ISIL Executive Education?
That allow the participant to increase their competitiveness according to their particular needs.
What allows the participant to manage their time better.
Because the frequency allows to raise the level of demand and make them very applicable.
That allow the participant to take more than one course.
And applied to ensure that the participant acquires the necessary skills in the subject.
The content is developed in 8 sessions of 3 hours to ensure depth and mastery of the subject.