{"id":12217,"date":"2025-07-15T16:54:56","date_gmt":"2025-07-15T21:54:56","guid":{"rendered":"https:\/\/isil.pe\/blog\/?p=12217"},"modified":"2025-07-17T12:52:06","modified_gmt":"2025-07-17T17:52:06","slug":"marketing-challenge","status":"publish","type":"post","link":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/","title":{"rendered":"Marketing Challenge ISIL: As\u00ed se vivi\u00f3 la primera edici\u00f3n que desafi\u00f3 a nuestros estudiantes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si eres estudiante de la <a href=\"https:\/\/isil.pe\/areas-academicas\/marketing\/?cod_oc=s830&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=adm&amp;utm_term=&amp;utm_content=\" target=\"_blank\" rel=\"noreferrer noopener\">carrera de Marketing<\/a>, Publicidad o Comunicaci\u00f3n, probablemente te has preguntado c\u00f3mo es enfrentarse a un brief y trabajar con clientes reales, como lo har\u00edas en una agencia profesional. Por eso, en ISIL hemos lanzado el Marketing Challenge, un concurso dise\u00f1ado para llevar tus habilidades al l\u00edmite, poni\u00e9ndote en una situaci\u00f3n aut\u00e9ntica de trabajo en equipo, creatividad y toma de decisiones r\u00e1pidas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta primera edici\u00f3n, nuestros estudiantes no solo tuvieron la oportunidad de demostrar su talento, sino tambi\u00e9n de ganar experiencia pr\u00e1ctica que pueda impulsar su carrera profesional.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#%C2%BFQue_es_el_Marketing_Challenge_ISIL\" >\u00bfQu\u00e9 es el Marketing Challenge ISIL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#%C2%BFA_quienes_esta_dirigido_el_Marketing_Challenge\" >\u00bfA qui\u00e9nes est\u00e1 dirigido el Marketing Challenge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#%C2%BFComo_fue_la_primera_edicion_del_Marketing_Challenge\" >\u00bfC\u00f3mo fue la primera edici\u00f3n del Marketing Challenge?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_Marketing_Challenge_ISIL\"><\/span><strong>\u00bfQu\u00e9 es el Marketing Challenge ISIL?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Marketing Challenge ISIL es una competencia \u00fanica que desaf\u00eda a los estudiantes a demostrar su conocimiento y habilidades en marketing bajo un entorno de presi\u00f3n similar al de una agencia profesional.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El mundo del marketing est\u00e1 en constante evoluci\u00f3n, y para destacarse en un entorno competitivo, es crucial no solo conocer la teor\u00eda, sino tambi\u00e9n ponerla en pr\u00e1ctica de manera efectiva.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2901-1024x768.jpg\" alt=\"\" class=\"wp-image-12221\" srcset=\"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2901-1024x768.jpg 1024w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2901-300x225.jpg 300w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2901-768x576.jpg 768w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2901-1536x1152.jpg 1536w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2901-2048x1536.jpg 2048w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2901-1600x1200.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFA_quienes_esta_dirigido_el_Marketing_Challenge\"><\/span><strong>\u00bfA qui\u00e9nes est\u00e1 dirigido el Marketing Challenge?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este evento est\u00e1 dise\u00f1ado para estudiantes de Marketing, Publicidad, Comunicaci\u00f3n y otras carreras afines que buscan experiencia pr\u00e1ctica en el desarrollo de <a href=\"https:\/\/isil.pe\/blog\/marketing\/plan-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de marketing<\/a>. El reto no solo permite a los estudiantes aplicar lo aprendido en las aulas, sino tambi\u00e9n enfrentarse a situaciones reales del mundo profesional, lo que les da una ventaja significativa en su futura carrera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2902-1024x768.jpg\" alt=\"\" class=\"wp-image-12220\" srcset=\"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2902-1024x768.jpg 1024w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2902-300x225.jpg 300w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2902-768x576.jpg 768w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2902-1536x1152.jpg 1536w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2902-2048x1536.jpg 2048w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_2902-1600x1200.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_fue_la_primera_edicion_del_Marketing_Challenge\"><\/span><strong>\u00bfC\u00f3mo fue la primera edici\u00f3n del Marketing Challenge?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La primera edici\u00f3n del Marketing Challenge ISIL fue una verdadera prueba de creatividad, trabajo en equipo y capacidad de adaptaci\u00f3n. Durante las 8 horas del reto, los participantes formaron equipos y trabajaron juntos para crear una campa\u00f1a de marketing completa, enfrent\u00e1ndose a un brief sorpresa que les permiti\u00f3 aplicar sus conocimientos de manera pr\u00e1ctica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presi\u00f3n del tiempo y el nivel profesional requerido fueron factores clave para que los participantes demostraran sus mejores habilidades y conocimientos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta edici\u00f3n cont\u00f3 con la participaci\u00f3n de docentes de ISIL, como Linalyn Dorta y Emperatriz Lude\u00f1a, quienes brindaron su apoyo como mentoras y jurado. Tambi\u00e9n se cont\u00f3 con la presencia de Hugo Ruiz como jurado invitado, quien aport\u00f3 una perspectiva adicional a la evaluaci\u00f3n de las propuestas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ISIL, estamos comprometidos con ofrecer espacios donde los estudiantes puedan aprender a su manera y enfrentar desaf\u00edos reales. El Marketing Challenge ISIL es un claro ejemplo de este compromiso, ya que permite a los estudiantes mostrar sus habilidades en un entorno din\u00e1mico, desarrollando ideas que pueden marcar la diferencia en el mundo real del marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfListo para iniciar el pr\u00f3ximo desaf\u00edo que ponga a prueba tu creatividad y talento en marketing?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_3025-1024x768.jpg\" alt=\"\" class=\"wp-image-12219\" srcset=\"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_3025-1024x768.jpg 1024w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_3025-300x225.jpg 300w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_3025-768x576.jpg 768w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_3025-1536x1152.jpg 1536w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_3025-2048x1536.jpg 2048w, https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/IMG_3025-1600x1200.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Si eres estudiante de la carrera de Marketing, Publicidad o Comunicaci\u00f3n, probablemente te has preguntado c\u00f3mo es enfrentarse a un brief y trabajar con clientes reales, como lo har\u00edas en una agencia profesional. Por eso, en ISIL hemos lanzado el Marketing Challenge, un concurso dise\u00f1ado para llevar tus habilidades al l\u00edmite, poni\u00e9ndote en una situaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":12218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,8],"tags":[],"autor":[],"class_list":["post-12217","post","type-post","status-publish","format-standard","hentry","category-eventos","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Challenge ISIL: Conoce m\u00e1s sobre este concurso<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo se vivi\u00f3 la primera edici\u00f3n del Marketing Challenge ISIL. Nuestros estudiantes demostraron su creatividad en un reto de 8 horas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Challenge ISIL: Conoce m\u00e1s sobre este concurso\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo se vivi\u00f3 la primera edici\u00f3n del Marketing Challenge ISIL. Nuestros estudiantes demostraron su creatividad en un reto de 8 horas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"ISIL\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-15T21:54:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T17:52:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/marketing-challenge-isil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Alexandra Carranza Peralta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Challenge ISIL: Conoce m\u00e1s sobre este concurso","description":"Descubre c\u00f3mo se vivi\u00f3 la primera edici\u00f3n del Marketing Challenge ISIL. Nuestros estudiantes demostraron su creatividad en un reto de 8 horas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing Challenge ISIL: Conoce m\u00e1s sobre este concurso","og_description":"Descubre c\u00f3mo se vivi\u00f3 la primera edici\u00f3n del Marketing Challenge ISIL. Nuestros estudiantes demostraron su creatividad en un reto de 8 horas.","og_url":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/","og_site_name":"ISIL","article_published_time":"2025-07-15T21:54:56+00:00","article_modified_time":"2025-07-17T17:52:06+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/marketing-challenge-isil.jpg","type":"image\/jpeg"}],"author":"Maria Alexandra Carranza Peralta","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#article","isPartOf":{"@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/"},"author":{"name":"Maria Alexandra Carranza Peralta","@id":"https:\/\/isil.pe\/blog\/#\/schema\/person\/cd50f5da323486c5f93d39a9f621beb9"},"headline":"Marketing Challenge ISIL: As\u00ed se vivi\u00f3 la primera edici\u00f3n que desafi\u00f3 a nuestros estudiantes","datePublished":"2025-07-15T21:54:56+00:00","dateModified":"2025-07-17T17:52:06+00:00","mainEntityOfPage":{"@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/"},"wordCount":488,"image":{"@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/marketing-challenge-isil.jpg","articleSection":["Eventos","Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/","url":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/","name":"Marketing Challenge ISIL: Conoce m\u00e1s sobre este concurso","isPartOf":{"@id":"https:\/\/isil.pe\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#primaryimage"},"image":{"@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/marketing-challenge-isil.jpg","datePublished":"2025-07-15T21:54:56+00:00","dateModified":"2025-07-17T17:52:06+00:00","author":{"@id":"https:\/\/isil.pe\/blog\/#\/schema\/person\/cd50f5da323486c5f93d39a9f621beb9"},"description":"Descubre c\u00f3mo se vivi\u00f3 la primera edici\u00f3n del Marketing Challenge ISIL. Nuestros estudiantes demostraron su creatividad en un reto de 8 horas.","breadcrumb":{"@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#primaryimage","url":"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/marketing-challenge-isil.jpg","contentUrl":"https:\/\/isil.pe\/blog\/wp-content\/uploads\/2025\/07\/marketing-challenge-isil.jpg","width":2048,"height":1365,"caption":"j\u00f3venes en el Marketing Challenge ISIL"},{"@type":"BreadcrumbList","@id":"https:\/\/isil.pe\/blog\/eventos\/marketing-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/isil.pe\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Challenge ISIL: As\u00ed se vivi\u00f3 la primera edici\u00f3n que desafi\u00f3 a nuestros estudiantes"}]},{"@type":"WebSite","@id":"https:\/\/isil.pe\/blog\/#website","url":"https:\/\/isil.pe\/blog\/","name":"ISIL","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isil.pe\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/isil.pe\/blog\/#\/schema\/person\/cd50f5da323486c5f93d39a9f621beb9","name":"Maria Alexandra Carranza Peralta"}]}},"_links":{"self":[{"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/posts\/12217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/comments?post=12217"}],"version-history":[{"count":2,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/posts\/12217\/revisions"}],"predecessor-version":[{"id":12223,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/posts\/12217\/revisions\/12223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/media\/12218"}],"wp:attachment":[{"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/media?parent=12217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/categories?post=12217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/tags?post=12217"},{"taxonomy":"autor","embeddable":true,"href":"https:\/\/isil.pe\/blog\/wp-json\/wp\/v2\/autor?post=12217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}